Three feeds of cooking, gym and business reels scroll past and stop on a saved reel each. Habit picks the pad thai recipe, pulls the ingredients out of it and turns it into step one of a plan on the Habit app, beside the same reel left sitting in a saved folder on Instagram.

Imagine where you’d be if every save got used.

For everything
you want to try.

Recipes, workouts, places to go.
Start with what inspires you.

The next thing you cook.

That recipe you saved. The dinner you finally make.

A little more movement.

A workout that caught your eye. A reason to get moving.

Something of your own.

A shot you want to try. An idea you want to make.

Somewhere new.

The places in your saved folder. The plans taking shape.

Your next project.

A useful idea. A new skill. Something worth starting.

1 / 5
Habit

A few words
about Habit.

Your introduction film goes here.

The story behind Habit.
Make it yours

A little more
actually doing.

Make space for the things that caught your eye.
The interesting part is what happens next.

Explore Habit

Illustrative Habit examples, based on the app’s demo content.

From your feed to Habit.

The recipe, workout or idea that caught your eye, with somewhere useful to go.

From recipe reel to dinner.

Ingredients you can check. Steps you can follow. Keep the useful part beside the stove.

From workout to working out.

See the movement, sets and reps together. A clearer starting point for your next session.

From interesting to “I tried it”.

Break a saved tutorial into a starting point and a next step. Give the idea a go.